As I struggle with my co-authors to try to GIVE AWAY lots of data to academics, and I get frustrated with the editorial policy of a journal we'd like to have a notice of this happy event put in, I see this comment from Bob O'H on Gelman's blog:
"We just got a paper bounced straight back from a fisheries journal, with an explanation of why it didn't fit into the scope of the journal (in essence, not revolutionary enough). That seems a fair way to do it: it speeds up the process for everyone.
"Nature and Science do the same thing, of course. Someone recently submitted a manuscript to Nature and then went to lunch, and found the rejection when they came back."