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Friday, August 22, 2008

Greenpeace goes after Kleenex and Wall-E

From Greenpeace:

...we were perplexed to see that Kimberly-Clark is featuring Wall*E on boxes of Kleenex. If you look on the bottom of these boxes, you'll see a little recycled symbol that says: "This box is made from 100% recycled paper." What you won't see on the bottom of that box is a message telling you that the tissues inside it are made from trees up to 180 years old that were cut from forests up to 10,000 years old. Nor will you read that Kimberly-Clark refuses to use any recycled material in Kleenex even though doing so would save huge areas of ancient forests.

A movie about conservation being used to sell a disposable paper product that contains absolutely no recycled content…? It's the height of irony.

So we decided to commission celebrated political cartoonist Mark Fiore to create an animated movie of our own. We call it Iron*E, because Wall*E + Kleenex = Iron*E.