Seat-of-the-Pants-less

"Seat-of-the-Pants-less" is a new publication by INFORMS (an international society for operations research and management science).  It's designed to show executives how OR can provide improvements over "seat of the pants" thinking.  This title doesn't quite work for me, but you can download it at http://www.scienceofbetter.org/or_executive_guide.pdf.