Internet privacy escalation: from the cookie to the LSO

Cookies, which are both helpful (saving your identify information for common sites) and harmful (saving your identify information for common sites) have a new, stronger partner, the LSO.  For an explanation (and a way to check on them) see:

 

http://practicalmarketinganalytics.com/2010/02/the-cookie-vs-the-lso-should-i-care-should-i-worry/