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Monday, August 23, 2010

Wal-mart Effect on video

Kusum Ailawadi of Tuck (Dartmouth) discusses the effect of Wal-mart entry on nearby retailers.

 

http://www.youtube.com/watch?v=Yl0TIccIlas

 

The executive summary and a link to the full article in the Journal of Marketing Research is here (yes, I’m a co-author, so this is a shameless plug):

http://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Journals/Journal%20of%20Marketing%20Research/TOCs/SUM_2010.4/When_Wal_Mart_Enters.aspx