A friend who doesn't have his privacy settings set tight enough wrote:
"In a very formal letter I received from Independence Blue Cross: "And, recently, you commented in Facebook that you were without your
asthma medicine, Singulair, and were concerned about going a few days
without it." Are statuses of non-friends searchable?"
It's unclear from his message whether Independence Blue Cross was being solicitous or whether they were asking him to cease and desist trashing them, but it's still interesting that evidently Blue Cross is paying someone to monitor what's being said about them on Facebook. Your premium dollars at work!
It's becoming common practice for corporations to track mentions of their brand on the Internet. Many are using it successfully as another form of customer outreach.ReplyDelete