Well sure if the goal is to make money and get a lot of attention it's clear -- you tell people what they already believe/want to hear (mainly unconsciously) and protect the status quo. Emotional and body mimicry and height are the universal characteristics of the top 1% of sales people.
But if you want to do things that are predictable and work -- that's a different (and much smaller) market.
-- Elmer Rich III
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