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Saturday, June 04, 2011

Creating a Buzz

Two marketing items today. #1 concerns the interesting campaign by energy drinks.

Related caffein drinks with alcohol are getting banned as a health hazard, so why not take the offensive and point out how helpful these things are to grandma and grandpa?

These guys hit the jackpot with a Wall Street Journal piece, and now you can see further leverage as this piece makes its way through the blogosphere and thence into social networks. Here it is on LinkedIn, where it’s sort-of-relevant to the CPGmatters group.

 

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