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Saturday, October 29, 2011

The McItaly burger

Yes, there have been endless commercials this week informing us that the McRib is back at McDonalds.

 

But the real news right be six time zones away, where the McItaly burger has been introduced at Italian McDonalds restaurants. The McItaly is “an Italian beef burger strategically arrayed with local toppings such as Asiago cheese and artichoke spread.”

 

On the one hand, “Agriculture Minister Luca Zaia, who has taken to wearing a McDonald’s apron to promote the McItaly, praises McDonald's for giving Italian farmers and cheesemongers a boost.”

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On the other hand, “A fast-food burger is a fast-food burger, says Hailey Eber in BlackBook. Wrapping the McItaly in the flag (literally — the burger is packaged in national colors) neither makes it a source of Italian pride nor a healthy meal. Forget about the McItaly. McDonald's should focus on devising a truly healthy burger.”

 

More here:  http://theweek.com/article/index/106187/the-mcitaly-burger-uproar

 

Would this be similar to opening an Olive Garden restaurant in Florence?