Figuring a good joke deserves repetition (or knowing that Americans have short attention spans), theOnion has been featuring this month this story from 2009, declaring December as National Awareness Month.
http://www.theonion.com/articles/december-named-national-awareness-month,2853/
The comic strip “F Minus” notes how successful this campaign has been:
http://www.gocomics.com/fminus/2011/12/23/
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